Currently heads Finja that he helped cofound. Finja is a Pakistani FinTech startup with a mission to transform how people relate to money and make payments.
Previously Qasif founded FinSurgents; a financial services startup consultancy, which specializes in re-tooling analogue business cases to digital. The firm has clients in Pakistan, UAE and Africa.
Qasif has close to 20 years of multi country experience in building, managing and growing digital financial services, products and businesses.
Qasif previously served as head of digital banking for MCB, one of the largest banks in Pakistan and earlier on, as head of marketing and digital channels for ABN AMRO bank Singapore. Before joining MCB, Qasif worked at Standard Chartered Pakistan as head of digital banking.